Why your e-commerce platform is holding back your business growth.July 5th, 2021 marked the 27th year of Amazon, the almighty platform which raced its way to the top of the e-commerce leaderboard. The…Oct 18, 2021Oct 18, 2021
What TikTok can do for e-commerce brands going forward; and what it can’t.Back in 2019, TikTok was seen as a bit of a joke within the marketing world, despite its capability to turn brand new artists into global…Jul 6, 2021Jul 6, 2021
Nostalgia Met Innovation But Where Did Augmented Reality Go?Five years ago the world went crazy. Fences were jumped. Parks flooded with people. Gyms entered for purposes other than working out. Why…Jun 24, 2021Jun 24, 2021
Two Different Marketing Strategies That Define All BusinessesAre you aware that there are two fundamentally different marketing strategies? Running a business, whether physical retail or online…Mar 2, 2021Mar 2, 2021
Scarcity fuels hype: Supreme’s journey to a $1 Billion valuationFrom the scarcity principle to the mere-exposure effect, the psychology behind Supreme’s marketing strat…Dec 8, 2018Dec 8, 2018